120: Hire Meredith's Husband for your SEO

Summary

In this episode, Meredith's husband explains why he doesn't offer direct SEO services to small business owners. Instead, he provides resources through a platform, SEIQ, which includes free tutorials, in-depth pro-level content, and one-on-one mentoring. Website owners can benefit from this platform by gaining access to valuable SEO knowledge, saving on tools like SEMRush, and receiving personalized guidance for improving their site's SEO strategy.

Why DIY SEO Can Be More Effective Than Hiring an SEO Consultant

As a small business owner, you might be tempted to hire an SEO expert to handle all aspects of optimizing your website. However, as explained in this podcast episode, hiring a consultant may not always be the best or most sustainable option for your business. Instead, learning how to manage SEO yourself can provide long-term benefits, save money, and allow you to gain more control over your website’s success. Here’s why doing your own SEO, with the right guidance and tools, can be more effective than outsourcing it.

Why Consultants May Not Be the Best Fit for Small Business SEO

Many SEO consultants, like Meredith’s husband, work primarily with marketing agencies and large clients. This allows them to focus on higher-level strategies and budgets that fit within the scope of large corporations, often reaching millions of dollars. While this structure works well for big brands, it’s not always feasible for smaller businesses. SEO consultants working within this model are typically part of a broader team, and their services may not be affordable or necessary for small business owners.

Rather than paying high fees for one-on-one SEO consulting, small business owners can learn to do their own SEO, especially when they have access to the right resources. With a little guidance, you can apply effective SEO strategies that suit your business goals and scale your efforts over time.

Accessing Affordable and Valuable SEO Resources

To bridge the gap between full-service consulting and DIY SEO, Meredith’s husband created SEIQ, a platform designed to provide different levels of SEO support depending on your needs. Here’s how it works:

• Free Level: Access free tutorials and resources to get a basic understanding of SEO strategies, such as blog optimization and keyword research. This level provides helpful guides similar to what is discussed in the podcast, allowing website owners to implement simple but effective SEO improvements.

• Pro Level: For those looking to dive deeper into SEO tactics, the pro level offers more in-depth tutorials, step-by-step guides, and advanced insights. You can learn how to use tools like SEMRush, which are critical for competitive keyword analysis and site optimization, without needing to pay for an expensive subscription.

• One-on-One Mentoring: If you need personalized SEO advice, SEIQ offers a mentoring tier. This includes monthly Zoom sessions where you can go over your website’s performance, address specific issues, and receive tailored advice. The best part? You get access to a pro-level SEMRush account through the platform, saving you hundreds of dollars each year in subscription fees.

Why DIY SEO Empowers Business Owners

One of the biggest advantages of learning to manage your own SEO is that you gain full control over your website’s performance. Instead of relying on an outside consultant, you can monitor your progress and make adjustments in real time. This hands-on approach helps you better understand how SEO works and gives you the flexibility to tweak your strategy as your business evolves.

Additionally, by doing your own SEO, you can set realistic goals that align with your business’s growth. SEO is not a quick fix but a long-term investment. Having the ability to implement gradual improvements over time will help you build a solid online presence without the pressure of hefty consulting fees.

Resources

Meredith’s husband has developed an SEO platform called SEIQ, offering free and pro-level tutorials, as well as one-on-one mentoring for those who want to take control of their SEO strategy. You can find these resources through the platform’s main page mentioned in the podcast.