17: How to Create Blogs that People Actually Want to Read

Summary

In this podcast episode, Meredith’s husband discusses the importance of creating blog content that serves as a resource rather than a promotional tool. He emphasizes that giving away valuable information, even content that could be charged for, helps build credibility and drives organic traffic. Website owners can benefit by creating resource-rich blogs that appeal to their audience, ensuring consistency, and focusing on solving problems that will naturally attract backlinks and improve SEO.

Blog Post: How to Create Valuable Blog Content That Drives SEO

Blogging is a powerful tool for increasing visibility and driving organic traffic to your website. However, not all blog content is created equal. In a recent podcast episode, Meredith’s husband shared insights into how bloggers can transform their posts from generic articles into resource-rich content that ranks higher on search engines and naturally attracts backlinks.

Here’s how you can implement the strategies discussed in the episode to elevate your blog content and enhance your SEO.

1. Focus on Creating Resources, Not Just Blog Posts

One of the key points made in the episode is the distinction between writing a standard article and creating a valuable resource. Website owners often fall into the trap of writing blogs that are either too generic or overly promotional. However, the goal of a successful blog is to provide your readers with actionable, valuable information that solves their problems.

When creating blog content, think of your posts as resources that your audience will want to reference and share. This mindset shift can make your content more engaging, useful, and likely to attract backlinks, which are crucial for improving your site's SEO.

2. Don’t Hold Back Valuable Information

A common fear for business owners is that if they give away too much information for free, potential clients will not hire them. This episode dispels that myth. Meredith's husband shares how providing free, in-depth information on his blog has led to significant traffic growth without harming his business. People who are willing to pay for services will still seek your expertise, even if they have access to some of your processes online.

By being generous with your knowledge, you build trust with your audience, establishing yourself as an expert in your field. The more helpful your content, the more likely it is to be shared, bookmarked, and linked to, which can greatly enhance your site’s SEO.

3. Blog Consistently

Consistency is key when it comes to blogging. Meredith’s husband mentioned that he didn’t build backlinks or actively promote his blog, yet it still grew organically, accumulating nearly 1,000 visitors per week. This is partly because of consistent publishing. Search engines like Google reward websites that post new content regularly, so make it a habit to publish frequently.

You don’t have to post every day, but setting up a schedule—whether it’s weekly or monthly—helps both your readers and search engines recognize your site as an active and reliable source of information.

4. Appeal to One Person

Another strategy discussed is writing as if you’re speaking to one person, rather than trying to appeal to a broad audience. This creates a more personal tone and allows you to better connect with your readers. It can also help with email marketing or targeted SEO efforts by addressing specific pain points or questions your ideal customer might have.

When writing your blog, imagine you're speaking to your best client or a customer who needs your advice. This approach will make your content more relatable and engaging.

5. Sell the Destination, Not the Journey

One of the most insightful takeaways from the episode was the idea of “selling the destination, not the journey.” When readers come to your blog, they’re looking for solutions to their problems. For example, instead of writing a blog titled “What to Wear to a Photo Shoot,” focus on the result: “How to Look Your Best in Photos.” Readers are more interested in the outcome (looking great in photos) than the process (what to wear).

This approach shifts your content from a how-to guide to an end-goal-focused resource, making it more compelling and actionable.

Conclusion

By creating blog content that serves as a resource, offering valuable information freely, and focusing on consistency, you can enhance your website’s SEO and build a loyal audience. Remember to write as if you’re speaking to one person, and focus on the destination your readers are trying to reach. These strategies will help you grow organic traffic and establish your blog as a trusted source in your field.

Resources

• For more tips on optimizing your blog posts for SEO, check out the links below mentioned by Meredith’s husband.