44: Reasons Why SEO is Awesome

Summary

In this podcast episode, Meredith's husband discusses six key reasons why SEO is a powerful tool for building a career and driving long-term website success. He explains how SEO offers unlimited traffic potential, perfect timing for customer searches, content ownership, and long-lasting results compared to social media or paid advertising. Website owners can leverage SEO to grow their business, repurpose content, and create a sustainable marketing strategy.

Blog Post: 6 Reasons Why SEO is Awesome for Your Business

SEO (Search Engine Optimization) may sometimes feel challenging, but it can be an incredibly effective way to build and sustain your business. In this episode, Meredith’s husband lays out six reasons why SEO is more than just a marketing tactic—it’s a tool that can drive long-term success. From generating unlimited traffic to content ownership, here’s why SEO is an essential investment for your website.

1. SEO Can Build Your Entire Career

One of the most compelling reasons to invest in SEO is that it can build your entire career or business. Meredith and her husband both built their businesses largely through SEO, which brought in consistent clients and traffic over the years. Whether you're a photographer, consultant, or small business owner, SEO helps you get in front of people actively searching for services like yours.

SEO is a long-term investment that pays off by attracting clients organically over time, unlike short-term strategies like paid ads or cold outreach.

2. Unlimited Traffic Potential

SEO offers unlimited traffic once you rank well on Google. Unlike pay-per-click (PPC) advertising, where you pay for every click, SEO brings in visitors for free. Once you achieve a high ranking for relevant keywords, there's no limit to the amount of traffic your site can receive. This means you can reach thousands, even millions, of users without paying for each visit.

For example, if you rank for "wedding photographer in New York," you're not limited by a budget—you'll continue to show up as long as people search for those terms.

3. Perfect Timing for Customers

One of SEO’s greatest strengths is that it connects you with potential customers at the perfect time—when they are actively searching for what you offer. If someone searches for a photographer or a service you provide, showing up in those search results means you’ve caught them at the moment they’re ready to engage.

Compare this to social media or traditional advertising, where you're often interrupting users who are doing something else. With SEO, you're meeting people precisely when they need you.

4. SEO Feeds Your Social Media Strategy

A well-executed SEO strategy doesn’t just help your website—it also fuels your social media content. When you create blog posts or other resourceful content for SEO, that content can be repurposed across your social media channels. Instead of creating entirely separate posts for Instagram, Facebook, or LinkedIn, you can take pieces of your blog content and distribute it across your social platforms, saving time and effort.

For instance, if you write a blog with six SEO tips, that’s six separate social media posts ready to go.

5. You Own Your SEO Content

When you invest in SEO, you're building content that you own and control. Unlike social media platforms, where algorithms can change and restrict your reach, your website content stays under your control. This means your investment is safe, and no external platform can alter your visibility or take down your content.

Building your website’s content ensures that you are in full control of how you present your business. Social media trends may shift, but your SEO-optimized website will remain a solid foundation.

6. SEO Offers Long-Lasting Results

While SEO takes time to implement, its effects are long-lasting. Once you rank well on Google, those rankings tend to stick around for months, if not years. Unlike social media posts, which can lose visibility in a matter of minutes or hours, SEO-driven content continues to attract traffic over the long haul.

For example, a blog post that ranks for a popular keyword can continue to bring in new visitors for months without requiring constant updates or re-posting. This long-lasting effect makes SEO a powerful tool for sustainable growth.

Resources

• Meredith's husband references popular SEO websites such as Moz, Search Engine Land, SEMrush, and Ahrefs for reliable SEO guidance.

In conclusion, SEO is an excellent investment for any business looking for long-term, sustainable growth. With its ability to generate unlimited traffic, target customers at the right time, and provide long-lasting results, SEO is a crucial strategy that can help build your career and enhance your digital presence.