46: The ONE THING to do for SEO

Summary

In this episode, Meredith’s husband addresses the most common SEO question: "What's the one thing I can do for SEO?" He emphasizes that SEO is a process, and the most important action is to allocate time consistently to it. By treating SEO as a practice, like learning a new skill, website owners can steadily improve their rankings. Additionally, he highlights the importance of focusing on calls to action (CTAs) to convert visitors into leads, which is a crucial component of effective SEO.

Blog Post: The One Thing You Should Be Doing for SEO Success

When it comes to SEO, people often ask: "What’s the one thing I can do to improve my website’s search rankings?" It’s a common question, but the answer isn’t as simple as optimizing a single element. SEO isn’t a one-time task but an ongoing process that requires consistent effort. In this post, we’ll explore the key insights from Meredith’s husband on how to make SEO manageable and impactful for your business.

The Power of Allocating Time to SEO

The most critical step you can take for your SEO is to allocate regular time to it. SEO is a long-term strategy, not something you can tackle in one sitting and forget. Much like learning a new language or practicing a skill, it requires consistent effort over time. Whether you can set aside 15 minutes a week or an hour a month, creating a schedule for SEO tasks is the most valuable thing you can do.

Think of SEO as a practice—similar to maintaining a healthy lifestyle. There’s no magic pill or shortcut to get instant results. Regularly checking your website’s performance, updating content, researching keywords, and monitoring analytics are all small but essential habits that will lead to growth over time.

Focus on Your Calls to Action (CTAs)

If you’re dead set on improving one area of your site right away, focus on your calls to action (CTAs). The CTA is the action you want visitors to take when they land on your website. For many service-based businesses, this might be as simple as contacting you to book a session or request a consultation. However, crafting an effective CTA involves understanding what your visitors are looking for and offering them a clear, compelling path to take.

A strong CTA:

• Is Clear and Direct: Tell your audience exactly what to do (e.g., “Book a Free Consultation”).

• Matches Visitor Intent: Ensure your offer is aligned with what people need when they land on your site.

• Limits Options: Don’t overwhelm visitors with too many choices. The fewer options they have, the more likely they are to take the desired action.

Having one clear, well-placed CTA can make a significant difference in how many leads your website generates. If you’re unsure of what’s working, review your competitors’ websites and see what CTAs they use. What draws you in? What would make a visitor click?

Becoming a Publisher

Another key point is to start thinking of yourself as a publisher. In today’s digital landscape, every business should view itself as a content creator. Whether it’s through blogging, podcasting, or social media, consistently producing content not only helps with SEO but also strengthens your brand’s presence online.

To succeed in SEO, you need fresh, valuable content that addresses your audience’s needs. Regular blogging is one of the most effective ways to keep your site updated and relevant. Each blog post is an opportunity to attract new visitors, rank for specific keywords, and showcase your expertise.

Final Thoughts

SEO success doesn’t happen overnight, but by dedicating time to the process and focusing on key areas like CTAs and content creation, you can see real improvements over time. The best thing you can do is get started. Allocate time in your schedule to tackle SEO tasks regularly, and your efforts will pay off in higher rankings and more traffic.

Resources

• Review your Google Analytics and Search Console regularly to track progress.

• Look at competitors’ websites to see how their CTAs and content are structured.

• Keep a consistent schedule for publishing content to boost your SEO and audience engagement.