79: Get your Blog Unstuck - Part 5: Ideas for New Blogs

Summary

In this episode, Meredith's husband discusses how to get your blog unstuck by building on successful content. He shares practical strategies for creating new content, such as revisiting past posts and developing content hubs around popular topics. The episode emphasizes focusing on what works, refining it, and using it to generate more blog ideas. Website owners can apply these techniques to boost SEO and maintain consistent content creation.

Unsticking Your Blog: How to Build on Success for Long-Term Growth

For many website owners, keeping a blog fresh and engaging can feel overwhelming, especially when you hit a creative wall. Meredith’s husband offers excellent advice on how to get your blog unstuck by leveraging content that has already proven successful. Rather than reinventing the wheel, he suggests building on what works and using that to drive future content creation. Here’s how to take those ideas and turn them into a strategy for long-term blog growth.

Focus on Process Over Perfection

A major theme in this podcast episode is shifting your focus from the pressure to constantly create new content to refining and improving what’s already working. As Meredith’s husband explains, getting stuck is often the result of trying to reinvent the wheel. Instead of chasing perfection, take time to review your older blogs that performed well. These are goldmines of potential for SEO improvements and can give you a starting point for new content.

Revisiting Old Blogs to Generate New Ideas

One of the most efficient ways to generate new blog ideas is by revisiting your past content. Here are some key steps to follow when revisiting old posts:

• Identify successful content: Look for blog posts that have historically performed well, whether through traffic, engagement, or inbound links.

• Update and expand: Don’t just create a new post that mirrors the old one. Instead, take the existing blog, update it with fresh information, and expand on key areas to make it even more valuable.

• Combine multiple posts: If you have several similar blog posts, combine them into a single, comprehensive guide. This not only improves user experience but also strengthens SEO by consolidating inbound links.

• Create content hubs: As discussed in the episode, a content hub is a central piece of content with related blog posts branching off from it. For example, if you have a blog on color trends, create additional posts around specific rooms or themes like color trends for bedrooms or kitchens.

The Power of Content Hubs

Building content hubs is an excellent way to improve your SEO rankings. These hubs establish your website’s authority on a topic, which signals to Google that your site is a go-to resource. As Meredith’s husband shares, a client of his who focused on creating a hub around color trends saw significant improvements in traffic and rankings. The primary post, “Color Trends 2023,” became the foundation, with additional posts like “Color Trends for Bedrooms” and “How Colors Affect Mood” acting as supporting content.

Content hubs allow you to delve deeper into a subject while interlinking related articles, which strengthens SEO and user engagement. As you create new blog posts, think about how they can fit into a hub you’ve already built, or consider forming a new hub around an emerging topic.

Key Takeaways from the Episode:

• Focus on process over constant content creation.

• Identify and expand on successful past blog posts.

• Combine similar posts to consolidate traffic and links.

• Build content hubs to establish authority and improve SEO.

• Use keyword research to inspire new blog ideas related to existing content.

Leveraging SEO and Authority

Finally, even if your new or updated blog posts don’t directly lead to client conversions, they still hold value. As Meredith’s husband explains, blogs that draw a large amount of traffic, even from outside your target audience, help establish authority with Google. This boost in authority will benefit your entire website, making it more likely that potential clients will find your other content and services.

By focusing on what works and using it as a springboard for new ideas, you’ll not only keep your blog fresh but also ensure long-term SEO growth.

Resources:

• Explore tools like SEMrush to conduct keyword research and find additional content ideas for your blog posts.