84: My SEO Question to YOU!

Summary

In this episode, Meredith's husband highlights the importance of approaching SEO with a long-term, strategic mindset. He emphasizes that there are no quick fixes or secret tactics for success in SEO, likening it to building a sturdy "brick house" that requires patience and consistent effort. He offers advice on thinking like Google and prioritizing quality over shortcuts, which will ultimately help website owners achieve sustainable, lasting SEO results.

Building Long-Term SEO Success: Focus on the Brick House Approach

Many website owners enter the world of SEO hoping for immediate results. With so much hype surrounding SEO "secrets" and quick fixes, it's easy to fall into the trap of expecting fast, exponential traffic growth. However, as explained by Meredith's husband in this episode, there’s a better and more sustainable way to approach SEO—by building a "brick house."

The Myth of Quick SEO Fixes

In the early days of SEO, it was possible to use certain loopholes and tricks to skyrocket your website's ranking on Google. However, those days are long gone. Today, Google’s algorithms are much more sophisticated, and shortcuts no longer work. Many SEO companies still sell the illusion of secret strategies that promise quick wins, but these rarely deliver sustainable results.

Instead of searching for a magic trick that will immediately bring you to the top of the search engine results, focus on a long-term strategy that aligns with Google's goal—providing users with the most relevant and valuable content. This is where the "brick house" analogy comes into play.

Building Your SEO "Brick House"

Just like the third little pig in the classic tale, building a brick house requires patience and perseverance. Each brick in this house represents a small but important step in your SEO strategy. Whether it’s creating high-quality content, improving site speed, or optimizing for mobile users, these actions build a strong foundation for your website's long-term success.

Here’s why this brick-by-brick approach matters:

• It lasts longer: Quick fixes may give temporary results, but a strong, sustainable strategy will keep your website performing well in search engines over time.

• It reduces anxiety: Constantly checking your SEO results for sudden traffic spikes can cause unnecessary stress. Focusing on long-term growth allows you to be patient and trust that results will come in time.

• It aligns with Google's goals: Instead of chasing trends, think like Google. Prioritize content that’s helpful to users, a smooth user experience, and a technically sound website. This will help your site rank better in the long run.

Common Pitfalls in SEO Thinking

One of the biggest mistakes people make when approaching SEO is expecting instant results after implementing small changes. As Meredith's husband explains, many website owners put in one SEO "brick" and then rush to check if their rankings have changed. This short-term thinking can lead to frustration and burnout, especially if results aren’t immediate.

SEO takes time. The changes you implement today might not show results for weeks or even months, but over time, they build up to create significant improvements. Instead of checking constantly, focus on the bigger picture.

Key Takeaways:

• There's no SEO secret or quick fix: Sustainable success comes from a long-term approach.

• Build your SEO strategy like a brick house: Each small step contributes to long-lasting growth.

• Think like Google: Prioritize user experience and relevant content to align with Google's mission.

• Be patient: Results take time, but consistency will pay off.

By shifting your mindset to focus on gradual, sustainable growth rather than chasing instant results, you'll be on the right path to building a robust, long-lasting SEO strategy.

Resources:

• Link to the SEO roadmap mentioned in the episode for a step-by-step guide to SEO success.