86: Optimize your About, Contact and Pricing Pages

Summary

In this episode, Meredith's husband answers a common SEO question about optimizing keywords for non-service pages like the "About" and "Contact" pages. He explains how these pages don't need to focus on service-related keywords but should instead target specific search queries related to the business. Website owners can improve SEO by optimizing title tags and strategically including location and branding keywords.

Optimizing Non-Service Pages for SEO Success

When it comes to search engine optimization (SEO), most website owners know that their homepage and main service pages are critical for ranking well in Google searches. But what about the other pages on your site—like your "About," "Contact," or "Testimonials" pages? In this episode of the SEO podcast series, Meredith’s husband breaks down how to optimize these non-service pages effectively.

Focus on User Intent

The first point Meredith’s husband emphasizes is that pages like the "About" and "Contact" sections should be optimized based on how users are likely to search for them. For instance, when someone is searching for your "Contact" page, they’re not looking for your services but rather a way to get in touch with you. Therefore, your keyword focus should reflect that intent.

For example:

• Contact Page: The primary keyword for your contact page should be straightforward, like "Contact [Your Name or Business]." If you operate in a specific location, adding that to the title tag can help: "Contact Meredith Zinner Photography | Brooklyn Photographer."

• About Page: Similar to the contact page, this section should be optimized with keywords like "About [Your Name or Business]." You can also include a mention of your location, such as "About Meredith Zinner | Brooklyn Photographer."

This strategy ensures that your non-service pages are tailored to appear when users search specifically for you, rather than for a service you offer.

Include Location Keywords Naturally

One of the tips Meredith’s husband suggests is to weave location keywords into these pages. This is especially helpful for local SEO, which is key if your business operates within a specific geographical area. For example, if you're a photographer in Brooklyn, including "Brooklyn" naturally within your "About" and "Contact" pages helps Google recognize your local relevance. This can also help your business show up in location-based searches, especially in Google Maps.

Strategic Use of Title Tags

Title tags are essential for SEO because they help search engines understand what each page is about. For non-service pages, Meredith's husband suggests using descriptive yet concise title tags that reflect the content and purpose of each page. He also introduces the idea of using the "pipe" symbol (|) to separate keywords in the title tag, which conserves space and makes the tag more readable.

Here’s how you might structure title tags for some common non-service pages:

• About Page: "About Meredith Zinner | Brooklyn Photographer"

• Contact Page: "Contact Meredith Zinner Photography | Brooklyn"

• Pricing Page: Instead of using the term "Investment," which is often used for aesthetic reasons, consider using "Prices" or "Rates" since these are the terms users are more likely to search for: "Photography Prices | Meredith Zinner Photography"

• Testimonials Page: Since users are more likely to search for "reviews" than "testimonials," he advises using a title like: "Meredith Zinner Reviews | Client Testimonials"

Bullet Points from the Episode

• Optimize non-service pages like "About" and "Contact" for user intent rather than services.

• Use simple, descriptive keywords, such as "Contact [Your Business]" or "About [Your Business]."

• Incorporate location-based keywords for local SEO benefits, e.g., "Brooklyn Photographer."

• Use the "pipe" symbol (|) in title tags to separate important keywords and save space.

• Title your pricing page using "Prices" or "Rates" to match common search queries.

• Use "Reviews" instead of "Testimonials" in your title tags for better keyword alignment.

Resources

For a step-by-step guide to improving your SEO, check out the SEO Roadmap mentioned by Meredith's husband. It provides a detailed, organized approach to help you optimize your site effectively.