93: How to Repurpose Blogs for Social Media

Summary

In this episode, Meredith's husband explains how to repurpose blog content for social media, helping website owners save time and effort. He outlines a workflow that automates much of the process using various tools, including Riverside, Camtasia, Buzzsprout, and repurpose.io. By creating content once and distributing it across multiple platforms, website owners can maximize their reach and maintain ownership of their content without relying solely on social media platforms.

How to Repurpose Blog Content for Social Media to Save Time and Maximize Reach

Creating valuable content for your website can be a time-consuming process, especially if you’re also trying to keep up with social media demands. But there’s a smarter way to manage both without doubling your workload: repurposing your blog content for social media. By doing this, you can increase your reach across various platforms while saving time and effort. In this post, we’ll break down a simple workflow for repurposing content that can streamline your process and improve your online presence.

Why Repurpose Content?

The main reason to repurpose content is to save time. If you’ve already spent time writing a blog post, it makes sense to maximize its impact by sharing snippets of it across social media channels rather than creating new content for each platform. Repurposing content also ensures that you’re reaching different audiences. Some people may prefer to read blog posts, while others may only see your content through social media platforms like Instagram or YouTube.

Additionally, sharing content across multiple platforms helps with SEO. When you post snippets of your blog on social media, you create backlinks to your website, driving traffic and signaling to search engines that your content is valuable.

A Simple Workflow for Repurposing Blog Content

Meredith’s husband shared his approach to repurposing content, explaining how he uses various tools to automate much of the process. Here’s a breakdown of how you can do it:

1. Create Your Blog Post First: Start by writing a high-quality blog post that offers value to your audience. Make sure it includes useful information and is optimized for SEO with relevant keywords.

2. Record a Podcast or Video: If your blog content can be turned into an audio or video format, consider recording a podcast episode or a video. Use tools like Riverside to record high-quality video and audio.

3. Edit Your Media: Use tools like Camtasia to edit your podcast or video. You can add timestamps to your content, which will later help when repurposing it for different platforms.

4. Host and Distribute: Upload your podcast or video to platforms like YouTube and Buzzsprout. These platforms will act as your main storage and distribution centers.

5. Use Repurpose.io to Automate: Tools like repurpose.io allow you to automatically generate snippets of your podcast or video and distribute them to social media platforms like Instagram, Twitter, or TikTok. By using the timestamps you added during editing, repurpose.io can create short, engaging clips that highlight key points from your blog post or media file.

6. Share and Promote: Once your content is live on social media, make sure to include links back to your blog to drive traffic. This not only boosts your site’s SEO but also ensures that your followers know where to find the full content.

Benefits of Repurposing Content

• Save Time: Rather than creating fresh content for each social media platform, you can repurpose one piece of content and distribute it widely.

• Increase Visibility: Repurposing helps you reach a broader audience. Some people prefer videos, while others may only read blogs or follow social media channels.

• Maintain Ownership: By hosting content on your own website and using social media as a distribution channel, you ensure that your content remains yours even if social media platforms change their algorithms.

Tools Mentioned in the Episode:

• Riverside: Used for recording podcasts and videos.

• Camtasia: Video and audio editing software.

• Buzzsprout: A podcast hosting platform.

• Repurpose.io: A tool for automatically generating social media snippets from longer content.

Repurposing for Efficiency

Repurposing blog content for social media is an efficient way to manage content across multiple platforms while saving time. By using the right tools and automating much of the process, you can ensure that your content reaches a wide audience without spending hours creating new material for each channel. Follow the workflow above to streamline your content creation and grow your online presence.

Resources

For a more detailed step-by-step plan on improving your website’s SEO, check out the "SEO Roadmap" mentioned by Meredith’s husband during the episode. This guide will help you optimize your content and improve your rankings on search engines.