94: Replay: How to Get More Leads from your Contact Page

Summary

In this episode, Meredith's husband shares 10 actionable tips on how to optimize your website’s contact page to increase conversions. The suggestions range from simplifying the contact form to using social proof and auto-responders. These strategies are designed to encourage more visitors to fill out contact forms and improve your chances of securing new clients. Website owners can make these changes quickly and see immediate results in engagement and leads.

10 Ways to Optimize Your Contact Page for Better Conversions

A well-optimized contact page can significantly improve your website's conversion rate. While driving traffic to your site is essential, converting that traffic into leads is where the real value lies. Often, your contact page is where the magic happens—or doesn't, if it's not optimized effectively. In this post, we'll cover 10 simple yet powerful tips to help you get more conversions from your contact page, ensuring you turn website visitors into clients.

Why Focus on the Contact Page?

Your contact page is the final step for potential clients. They’ve already explored your site, read your content, and are now considering reaching out. However, many visitors abandon this step. By making small, strategic changes, you can guide them through the process more smoothly and reduce the friction that might prevent them from getting in touch.

10 Tips to Optimize Your Contact Page

Here are 10 practical ways to improve your contact page, based on research and industry best practices:

1. Use a Clear Page TitleThe title of your contact page should be simple and to the point. Use "Contact [Your Brand Name]" to ensure that people who search for your contact information can easily find your page.

2. Add Contact Links in the Header and FooterMake your contact page easily accessible by linking to it in both your website's header and footer. Label it clearly as "Contact" or "Contact Us" to avoid any confusion.

3. Ask the Right First QuestionThe first question on your contact form should be about the visitor’s needs, such as “How can we help you?” or “What service are you interested in?” This invites engagement right away and mimics a real-life conversation.

4. Keep the Form SimpleIdeally, limit the number of fields to three to five. The fewer fields there are, the less intimidating it feels to fill out the form. Keep it short and essential—name, email, and the reason for contacting you.

5. Make Phone Numbers OptionalIf you ask for a phone number, make it optional. People are often hesitant to share this information unless absolutely necessary.

6. Include Social ProofAdd a badge, credential, or testimonial to your contact page. This builds trust with visitors and assures them that you are a reputable business. If you don’t have awards or testimonials, a friendly photo of yourself will also do the trick.

7. Personalize the Submit ButtonReplace the generic "Submit" button with something more engaging like “Send a Message” or “Send to [Your Name].” This small change can improve conversion rates.

8. Respond QuicklyThe speed of your response is crucial. Studies show that the first person to respond is more likely to secure the client. Use an auto-responder to confirm receipt of their message, but make sure it feels personal and casual.

9. Test Your FormEnsure that your contact form works correctly and that messages aren't being sent to spam. Regularly test it to make sure nothing is broken.

10. Optimize for MobileWith many users browsing from their phones, it’s vital that your contact page looks good and functions well on mobile devices. Double-check the design and layout on mobile to avoid any issues.

Bonus Tip: Set Up a Thank You Page

Once someone fills out your form, direct them to a “Thank You” page. Not only does this provide a confirmation for the user, but it also helps you track conversions more accurately in Google Analytics.

Simple Changes, Big Impact

Optimizing your contact page doesn’t require a complete overhaul. By making small but effective changes, you can significantly improve your conversion rates. Try implementing these tips and see how your website starts bringing in more leads with less effort.

Resources

For a more in-depth guide on improving your website’s SEO and optimizing your entire site for conversions, check out the "SEO Roadmap" mentioned by Meredith’s husband during the episode. This resource provides a step-by-step plan to enhance your site's performance.