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Building Local Business Citations

This is the "master list" discussed in Episode 60. All the local citations you'd ever want - check the list below. 

Download and use the preformatted worksheet with all the directories listed below and a bonus instructional video.

Local Business Directories

Highest Priority - Data Aggregators

High Priority Directories

Also Important

Also Important

Local & Industry Citations

  • Don't forget to find your local & industry business directories!

Medium & Lower Priority


Why are citations important for local businesses?

Local business citations play a crucial role in improving a business's visibility in local search results. Here are the key reasons why local business citations are significant:

  1. Enhanced Local Visibility: Local citations consist of online mentions of a business's Name, Address, and Phone Number (NAP) on various websites and directories, such as online directories, review sites, social media platforms, and local chamber of commerce websites. These citations help search engines like Google understand the relevance and credibility of a local business within a specific geographic area, increasing its chances of appearing in local search results.

  2. Consistency and Accuracy: Having consistent and accurate NAP information across different online platforms is essential for search engines to trust and verify the legitimacy of a local business. Inaccurate or inconsistent information can confuse search engines and potential customers, negatively impacting a business's local search rankings. Local citations help ensure that the business's NAP details are consistent and correct across various platforms.

  3. Local Ranking Factors: Local search algorithms consider various factors to determine the ranking of local businesses in search results. Local citations are one of the key ranking factors in local SEO. The quantity, quality, and relevance of citations contribute to search engines assessing a business's prominence and authority in a specific geographic area.

  4. Local Directory & Review Site Traffic: Local business directories and review sites like can be popular resources for consumers searching for local services. By having citations on these platforms, businesses can increase their visibility to potential customers who are actively seeking products or services within their local area. Additionally, positive reviews and ratings on these platforms can further enhance a business's reputation and attract more customers.

  5. Improved Backlink Profile: Many local citations include a link to the business's website, which can contribute to the business's overall backlink profile. Backlinks from reputable local directories and websites can boost the business's organic search rankings and increase its online authority.

  6. Competitive Advantage: Building and maintaining a strong presence in local business directories and citation sources can give a business a competitive advantage over its local competitors. By having consistent and accurate citations on popular platforms, a business can increase its chances of being found by potential customers who are actively searching for local products or services.

Overall, local business citations are important in SEO because they help improve a business's visibility, credibility, and ranking in local search results. By ensuring consistent and accurate NAP information across various online platforms, businesses can increase their chances of attracting local customers and staying ahead of the competition.

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