How to Create Redirects

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In this article, I outline how to create permanent redirects in WordPress with the Yoast plugin.
- Chris Dawkins, SEO consultant since 2002

Creating Permanent (ie "301") Redirects in WordPress with the Yoast Plugin

Creating a permanent (301) redirect in Yoast SEO is a straightforward process, but it requires the Yoast SEO Premium plugin, as the redirect manager is a premium-only feature. 
Step-by-Step Guide
  1. Log in to your WordPress dashboard.
  2. Navigate to the Yoast SEO settings by clicking on "Yoast SEO" in the left-hand menu.
  3. Open the Redirect Manager by selecting the Redirects tab.
  4. Add a new redirect by clicking the "Add redirect" button or using the interface at the top of the screen.
  5. Configure the redirect by filling in the following information:
    • Choose the Redirect type: A 301 Moved Permanently is the default and correct choice for a permanent redirect, which passes the SEO value to the new URL.
    • Old URL: Enter the original URL path (the one you want to redirect from). You can typically enter just the portion after your domain name (e.g., /old-page).
    • New URL: Enter the destination URL where you want visitors and search engines to be sent (e.g., /new-page or the full URL https://example.com/new-page).
  6. Save the redirect by clicking the Add redirect button.
  7. Test the redirect by visiting the old URL in your browser to ensure it automatically takes you to the new destination.
Automatic Redirect Creation
Yoast SEO Premium also automatically prompts you to create a 301 redirect when you change the URL (permalink) of a post or page, helping you avoid 404 errors. For more information and detailed guidance, you can consult the official Yoast documentation.
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