Episode: 131 How to get your website into Chat GPT & Gemini

Summary

This podcast episode explores how websites can appear in AI-generated search results, particularly in ChatGPT and Google’s Gemini. The hosts discuss how ChatGPT relies on Bing’s search engine while Gemini pulls from Google’s results. They emphasize the importance of SEO for visibility in both platforms and highlight Google’s E-E-A-T (Expertise, Experience, Authority, and Trustworthiness) framework. Website owners can improve rankings by focusing on SEO best practices, building credibility, and ensuring their content aligns with AI selection criteria.

How to Get Your Website into AI Search Results

As AI-powered search engines become more sophisticated, website owners must adapt their SEO strategies to stay visible in AI-generated results. ChatGPT and Google’s Gemini, two leading AI search tools, pull information from different sources—ChatGPT uses Bing’s results, while Gemini relies on Google. This means ranking high in traditional search engines remains crucial for getting your site into AI-generated answers.

Understanding AI Search Behavior

• ChatGPT and Bing Integration: ChatGPT's browsing feature leverages Bing for real-time search queries. Initially, AI-generated responses appeared to summarize the entire internet, but it now prioritizes top Bing results and provides source links.

• Google’s Gemini and AI Summarization: Google has introduced Gemini, its response to ChatGPT, which summarizes top Google search results and provides cited sources.

• E-E-A-T Principles: Google’s ranking algorithm emphasizes Expertise, Experience, Authority, and Trustworthiness (E-E-A-T) to determine which sources appear in AI-generated responses.

Key Takeaways for Website Owners

• SEO Optimization Remains Essential: The best way to appear in AI-generated search results is to rank well in Bing and Google. Sites that perform well on Google are often visible on Bing, though the reverse isn't always true.

• Google’s Superior Search Engine: With a significant market share (over 90% of searches), Google’s AI-generated results are expected to dominate, making Google-focused SEO crucial.

• E-E-A-T Factors Influence AI Search Visibility: AI-generated content favors authoritative, well-sourced websites. Establishing expertise and credibility improves the chances of appearing in AI-driven search summaries.

• Bing’s Market Share Is Limited: With only about 5% of search queries, Bing’s impact is smaller than Google’s, making Google-focused SEO strategies more effective.

• AI Search Results Are Evolving: Initially, AI-generated answers summarized only the top three results from search engines. However, the algorithm has improved, incorporating broader and more relevant sources.

Final Thoughts

To optimize for AI search visibility, website owners should prioritize strong SEO strategies that align with both Google’s and Bing’s ranking systems. By creating high-quality, authoritative content and ensuring credibility through E-E-A-T principles, websites stand a better chance of being included in AI-generated results. As AI search continues to evolve, staying informed on algorithm changes and SEO best practices will be key to long-term visibility.