Episode: 132 From Side Project to Launch: The SEIQ Platform

Summary

In this episode, Meredith’s husband shares exciting updates about his SEO-focused platform and upcoming online course. He discusses the challenges of balancing consulting work with side projects and how he set specific targets for 2024. The episode also explains the structured approach of the course compared to the podcast and offers a voting opportunity for listeners to help choose a special bonus resource. Website owners can benefit from the structured guidance provided in the course to improve their SEO strategy effectively.

A Structured Approach to SEO: Key Insights from This Episode

For website owners looking to enhance their search engine optimization (SEO) skills, this episode introduces an exciting new resource. Meredith’s husband shares his journey in developing an online SEO course and explains how it differs from the podcast. The structured nature of the course will guide users through step-by-step processes, helping them implement effective SEO strategies with clarity.

The Journey of Building an SEO Course

Initially started as a casual project, the podcast provided valuable SEO tips but lacked a structured format. Over time, feedback from listeners motivated Meredith’s husband to create a more organized resource—a full-fledged online course housed on his new platform. However, balancing consulting work and course development proved challenging. By setting three key targets for 2024, he was able to stay focused:

• Create and release an online course – A structured approach to SEO in a course format.

• Develop a business-related internal project – Enhancing the platform’s overall functionality.

• Dedicate significant hours to course development – Ensuring steady progress.

While he missed the first two targets, he successfully met his hourly target, allowing significant progress toward the course and platform launch.

Why This Course Matters

Unlike the podcast, which covers SEO topics in a more random order, the course is meticulously structured. It offers a step-by-step guide, explaining not just what to do but why and when each step matters. Website owners will learn how to optimize images, use title tags correctly, and ensure all SEO elements align for maximum impact.

Additionally, the platform features:

• Fundamentals Series – SEO basics for different website platforms (Squarespace, WordPress, ShowIt, etc.).

• Workshops – Two interactive sessions per month.

• Website R&R – Real-time SEO improvements demonstrated on sample websites.

• General Q&A Section – Addressing common SEO challenges.

Listener Participation: Choose the Bonus Resource

To add value to the course, a special bonus will be included, and listeners are invited to vote for their preferred option:

1. Comprehensive Photographer Keyword Research – A visually organized reference for top keywords in various photography industries.

2. SEMrush Free Trial Guide – A step-by-step mini-course on maximizing a one-week SEMrush free trial.

3. AI SEO Mini-Course – Insights on using AI for SEO and appearing in AI-driven search results.

Voting closes on January 31st at midnight, so listeners are encouraged to participate.