Episode: 135 MOMENTUM (3 ways to get some)

Summary

This podcast episode explores the phenomenon of initial success in website marketing, which often appears coincidental rather than directly caused by early efforts. Meredith's husband relates this to Newton's First Law of Motion, suggesting that starting any marketing activity creates momentum. He shares three practical strategies to kickstart website growth: optimizing a Google Business Profile, refining calls to action (CTAs), and enhancing old blog posts. Website owners can use these small but impactful steps to create marketing momentum.

How to Jumpstart Your Website Marketing Using Newton's First Law

Marketing a website can sometimes feel like an uphill battle, but as Meredith’s husband explains in this podcast episode, getting started is often the most critical step. He compares website marketing to Newton’s First Law of Motion—an object at rest stays at rest, but once in motion, it tends to stay in motion. This concept applies to websites as well: taking small, deliberate actions can create momentum that leads to improved traffic, leads, and conversions.

Here are three simple yet effective strategies that can help you put your website in motion and see results over time:

1. Optimize Your Google Business Profile

A well-maintained Google Business Profile (GBP) can be a powerful tool for attracting customers. Think of it as a mini website that provides essential business information at a glance. Here’s what you can do to improve it:

• Ensure all business details, including address, phone number, and hours, are accurate.

• List products and services to give potential customers a clear idea of what you offer.

• Add fresh images to keep your profile engaging and up-to-date.

• Regularly respond to reviews to enhance credibility and customer engagement.

  
  

2. Refine Your Calls to Action (CTAs)

Your CTAs play a crucial role in guiding visitors toward desired actions, such as booking a service, making a purchase, or subscribing to a newsletter. To maximize effectiveness:

• Test different CTA variations, such as replacing “Book Now” with “Schedule a Call” or “Let’s Chat.”

• Ensure CTA buttons are consistent across the website to avoid confusion.

• Use clear, action-oriented language that encourages engagement.

3. Improve Existing Blog Posts

Rather than struggling to come up with brand-new content, an easier approach is to revisit older blog posts and enhance them. Steps to do this include:

• Expanding on key points to provide more value to readers.

• Adding useful details such as business hours, locations, or additional recommendations.

• Checking Google Search Console to identify blog posts that already perform well and making targeted improvements to boost their ranking further.

Experiment and Observe

Meredith’s husband suggests treating these small efforts as an experiment. Spend 30 minutes to an hour implementing one or more of these strategies, then monitor your site’s performance over the next month. You may find that, much like Newton’s law suggests, your marketing efforts gain momentum once you take the first step.