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How to exclude your own visits from Google Analytics



This is a quick tutorial to show you how to block your own visits from Google Analytics.

The first step is to log in to Google Analytics. If you have multiple properties, go to the property that you want to block your visits from.

You should see a screen that looks something like this, with an option in the very lower left-hand corner, called admin, go ahead and click on that.

Then in the far right column, there is an option called "filters".

Click on filters and now you're going to "add a new filter".



Once you click on the button to add a new filter, we're going to want to open a second window or a second tab, and directly in Google, type "my IP address".

That should display a number that looks like this.



Occasionally, you'll see a number that's longer with this is the type that you're looking for. If you see a number that's longer, try a different browser. Sometimes that works.

Once you see this number, go ahead and highlight the full number, copy it, come over to Analytics and paste it there. 

Name this whatever you want. I'm in my office, so I would just call this "office IP address".

In the filter type, we want to select predefined where it says select filter type, open up the drop-down, click exclude under the Select source or destination drop-down, and select traffic from the IP addresses.

Then select expression, you can say select the option that says that "are equal to" and then paste that full IP address into the box below and click Save.

What that's going to do is anytime a visit from that IP address comes to your website. Google Analytics is going to just ignore it.

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