75: How to Get your Blog Unstuck - Part 1

Summary

In this episode, Meredith's husband introduces a five-part series on blogging, explaining the importance of focusing on the process rather than results. He outlines strategies for maintaining blogs, revising old content, and coming up with new ideas to avoid getting stuck. This episode is useful for website owners struggling with content creation, offering a step-by-step plan to improve their blogging practices and boost SEO results.

Mastering the Blogging Process: A Step-by-Step Guide for Website Owners

Blogging is one of the most effective ways to improve your website’s SEO, increase visibility, and engage with your audience. However, many people get stuck when it comes to starting or maintaining a blog. In this post, based on Meredith’s husband's insights, we’ll discuss how to approach blogging as a process, the value of revising old posts, and how to develop new ideas with ease.

Focus on the Process, Not Just the Result

The biggest mistake many bloggers make is focusing too much on the end result rather than enjoying the process of writing. Meredith’s husband points out that if you don't enjoy the process, blogging becomes a chore, which can lead to burnout and inconsistency. Instead, he suggests finding a method you enjoy and sticking with it, much like exercising or using SEO tools like SEMrush. When you like what you're doing, you're more likely to be consistent, which is key to long-term success.

If you're new to blogging or struggle with creating content regularly, break down the task into manageable steps. Don’t start with the pressure to create a perfect blog post. Instead, create a simple outline, develop a routine, and let your process evolve over time. This will take the pressure off of trying to write the perfect post from the beginning.

The Value of Revising Old Blogs

One of the most underutilized strategies in content marketing is revising old blog posts. According to Meredith's husband, successful bloggers spend more time updating and improving their older content than creating new posts from scratch. This strategy not only saves time but also helps you maintain relevance and keeps your website ranking higher in search results.

Here are some reasons why revising old posts is crucial:

• Improves SEO: Search engines prioritize content that is up-to-date and relevant. By revising older posts, you can ensure that your content stays visible and performs well over time.

• Saves Time: Updating an old post takes significantly less time than writing a new one from scratch. You can make improvements based on existing content and address any outdated information.

• Enhances User Experience: By keeping your posts current, you provide more value to your readers, which can lead to increased engagement and higher traffic.

How to Identify Which Blogs to Improve

In the next part of the series, Meredith’s husband emphasizes the importance of identifying which blog posts are worth updating. He suggests using tools like Google Search Console to determine which posts are losing rankings and could use improvement. Focus on posts that are already performing well but have slipped slightly in rankings. These are prime candidates for optimization.

Steps to Improve Old Blogs

When it comes to updating old content, here are a few key areas to focus on:

• Refresh Keywords: Ensure that your post is optimized for current search trends by revisiting your keyword strategy.

• Update Information: Check for any outdated information or statistics and refresh them with new data.

• Improve Formatting: Make the post easier to read by improving structure, adding headings, and breaking up long paragraphs.

• Optimize Images: Add new images or update existing ones to make your post more visually appealing and engaging.

• Internal Linking: Review your internal links and ensure they point to relevant, up-to-date content on your site.

Developing New Blog Ideas

By the time you’ve revised a few old posts, you’ll naturally come up with new ideas for content. This is one of the greatest benefits of this strategy: revising old content can spark creativity for new posts. You’ll identify gaps in your existing content, find new angles to explore, and have a better sense of what resonates with your audience.

Once you’ve identified a process for revising and improving your old content, writing new blog posts will feel much more manageable. With a clearer understanding of what works for your audience, you’ll be less likely to get stuck staring at a blank page.

Conclusion

Blogging doesn’t have to be overwhelming. By focusing on the process, revisiting old content, and letting your ideas flow naturally, you can create a sustainable blogging strategy that drives traffic and improves your SEO. Stay tuned for more tips on each of these topics in the upcoming episodes!

Resources:

• Links to contact forms and SEO tools mentioned by Meredith's husband (included in the podcast)