Episode 166 Filter Out Low Quality Leads

How to Filter Out Low-Budget Leads Without Sounding Rude

Have you ever sent your pricing to an inquiry — only for the conversation to vanish?

You’re not alone. Many photographers find that once they send their prices, half their inquiries go nowhere.

So how can you filter out people who aren’t in your price range before they contact you… without sounding cold or defensive?

Let’s break down the key strategies Meredith and her husband discussed in Episode 166.

Why SEO Is About the Right Traffic, Not Just Rankings

Many people think SEO is about climbing higher on Google. But the real goal isn’t just traffic — it’s qualified traffic.

Your website should attract people who are ready to book you at your price point, not just anyone searching “family photographer near me.”

That means part of your SEO strategy includes filtering.

Step 1: Reframe “Low-Budget” Inquiries

Before changing your site, adjust your mindset.

As Meredith’s husband explains, someone who can’t afford you today isn’t necessarily a “bad” lead — it’s just not the right timing.

Keep those emails. Circumstances change. Some might book a mini-session later, or come back once their budget grows.

Step 2: Speed Still Matters — But Stay Human

Research shows that fast replies dramatically increase bookings.

But instead of racing to answer every email, set up an autoresponder that sounds like you.

Make it friendly, honest, even funny — don’t try to disguise it as a personal message.

Something like:

“Hi! I’m so glad you reached out. I’m probably out photographing someone right now, but I’ll get back to you soon.

– Meredith (and her husband’s bot 😄)”

It’s warm, responsive, and leaves a good impression.

Step 3: Use Your Contact Form to Filter Naturally

Rather than putting prices front-and-center (which can feel abrupt), use your contact form to guide expectations

Two easy options:

• Add a required checkbox: “I understand sessions begin at $___.”

• Or, add a dropdown question: “What are you looking for?” with options like:

  • “Just digitals for cards”

  • “Framed artwork for our home”

  • “An album experience for the whole family”

This helps you gauge intent and budget — without talking about money directly.

Step 4: Place Pricing Near the Contact Button

If you want to discourage mismatched inquiries, include a small line near your contact form like:

“Sessions start at $___ | Clients typically invest $___.”

Placing it close to the contact button is key — it’s the last gentle reminder before they click “Send.”

Step 5: Educate Visitors on Your Value

People won’t spend more until they understand why you’re worth more.

Your site should make that clear — not just through words, but through the tone, photography, and structure.

Showcase emotional storytelling, client testimonials, and behind-the-scenes content that help visitors understand the experience they’re investing in.

Step 6: Accept That 50% May Never Convert

If half your inquiries go nowhere, that’s not failure — that’s normal.

In business terms, that’s a 50% close rate, which is actually strong.

Not everyone will book you, and that’s okay. The goal is to make sure the people who do inquire are the right ones.

💡 Key Takeaway

Filtering is not about being rude — it’s about clarity.

When your site communicates your value confidently and compassionately, you’ll attract clients who appreciate both your art and your time.