E146 SEO Fundamentals for Showit & Wordpress Websites

SEO Fundamentals for Showit, WordPress, and Squarespace Users

For website owners navigating the world of SEO, it can be difficult to find advice tailored to the quirks of specific platforms. In this podcast episode, Meredith’s husband, founder of SEIQ, shares the origin and structure of a new SEO “Fundamentals” video series designed to guide users of Showit, WordPress, and Squarespace through platform-specific SEO best practices.

The series began when the host asked Showit users to share their Google Search Console data to help shape SEO guidance specific to Showit. Several users responded, and what began as a quick idea grew into a comprehensive 20-lesson curriculum. Showit is a visually-driven, WYSIWYG website builder that appeals particularly to photographers and creatives due to its Adobe-like interface. However, its split infrastructure—design pages hosted on Showit and blog content on WordPress—creates unique SEO challenges not found in other platforms.

One of the main issues is the need for two separate sitemaps, which is rare and can cause indexing problems if not handled correctly. The host explains how to properly manage both the Showit and WordPress sitemaps and integrate them cleanly in Google Search Console. He also identifies potential pitfalls when using the Yoast SEO plugin—which Showit recommends for WordPress blog sections—but warns that the default settings can harm your SEO unless you customize them properly.

The episode emphasizes that SEO isn't just about initial setup—it requires follow-up. Once a sitemap is submitted, users must return to Google Search Console after a couple of weeks to verify that indexing is working as expected. Additionally, the series covers how to connect Google tools like Google Analytics and Google Search Console, with walkthroughs for using plugins like Google SiteKit or performing manual setup.

Another core topic covered in the series—and in this episode—is the setup and optimization of a Google Business Profile, which is often overlooked but fundamental for local visibility.

The host’s goal is to provide a step-by-step guide, so users aren’t left guessing or digging through scattered advice across podcast episodes. As a token of gratitude, those who contributed their Showit data receive one free month of access to the paid SEIQ training portal to explore the course they helped create.