147 SQSP Fundamentals

Should You Use Squarespace or Consider Wix Instead?

If you're thinking about launching a website or switching platforms, you're probably overwhelmed by choices. Two of the most popular options, Squarespace and Wix, are often recommended to beginners for their user-friendly interfaces. But which one is better for your business long-term?

In this episode, Meredith and her husband take a deep dive into Squarespace and explain why it may not be the best platform if you care about SEO. Although it's incredibly easy to use, described as the "Lego set" of website building, its ease comes with real limitations that could hinder your growth down the line.

Meredith’s husband shares that he initially chose Squarespace for its simplicity, especially since Meredith wanted control over her site’s design. But over time, he uncovered serious SEO-related flaws, some of which only became obvious months later. This sparked the creation of a Squarespace Fundamentals Mini-Course, a resource that helps users catch and correct these issues before they become major problems.

While Squarespace might be a reasonable place to start, he emphasizes the importance of having a plan to migrate later unless you're okay with outgrowing the platform. He also strongly recommends looking into Wix, which has undergone significant improvements in recent years. Not only did a trusted colleague vouch for it, but even Google (typically quiet about platforms) publicly praised Wix for its SEO performance.

🟢 Key point: Wix may be slightly harder to learn than Squarespace, but it provides long-term scalability and superior SEO tools.

Here’s what website owners can take away:

• Squarespace is a great short-term solution for ease of use.

• It’s not ideal for long-term SEO and business growth.

• Wix has been revamped and is now SEO-friendly and powerful.

• If you're already using Squarespace, learn how to avoid costly SEO mistakes using the fundamentals mini-course.

If you're just starting out, the choice between Squarespace and Wix should be made with both your current skill level and future goals in mind. This episode helps demystify the platforms so you can make a more strategic decision for your website and business.