Summary
This podcast episode focuses on practical SEO advice for website owners, emphasizing the importance of blogging to improve website rankings. Meredith and her husband discuss strategies to optimize blogs for better search engine results. Key takeaways include:
Blogging for SEO: Regularly updating a blog with new content signals to Google that a website is active, which can improve its ranking. However, the frequency does not need to be as high as social media posts.
Content Ideas: Blogs should be relevant to the website's niche. For example, a children's photographer in Brooklyn could write about topics related to children's photography, Brooklyn events, or local community stories.
Resource-focused Blogging: Rather than thinking of blog posts as mere content, consider them as "resources." Creating valuable, shareable resources can attract links from other websites, which are crucial for SEO.
Link Building: Links from other sites are valuable for SEO. These can be text-based or images but should ideally be live, clickable links that direct to your website. Social media mentions also play a role, connecting back to the website as part of an overall online presence.
Natural Use of Keywords: Gone are the days of keyword stuffing. Google prefers natural language that reflects genuine topics relevant to the website's audience. For example, instead of repetitively using keywords like "Brooklyn children's photographer," content should naturally integrate relevant topics to build authority.
Resources
Consider creating blog posts that serve as valuable resources to attract links.
Engage in natural, keyword-rich conversations relevant to your industry and location.
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