125: Use your blog to be happy.

Using Your Blog to Explore Niche Markets and Share Your Passions

In this episode, Meredith and her husband discuss the importance of using your blog not only for SEO but also for exploring areas that make you happy and allow you to connect with others. Specifically, the episode focuses on Meredith’s passion for photographing neurodiverse children, like those with autism and ADHD. It also delves into how website owners can use their blogs to explore niche markets, even if they are unsure about the search activity or potential demand.

Exploring Passionate Niches

Meredith shares how photographing neurodiverse children became an unexpectedly fulfilling part of her photography business. After photographing a child with autism, she realized how much she connected with him and how that experience resonated with her on a personal level. This passion grew over time, and she began to photograph more children with ADHD and autism, finding that she spoke their "language" and could connect with them in ways that others may not.

This connection with her subject matter sparked the idea that perhaps this could become a service she offers, but her husband pointed out that jumping into it as an official service might be premature without knowing if there’s demand.

The Power of Blogging for Testing Ideas

The key takeaway from the episode is that blogging is a perfect platform to test niche ideas like this without having to make it an official part of your website right away.

Blogging allows you to explore your passions, gauge interest, and gather feedback before making a full commitment. Meredith’s husband mentions that they started by writing a blog post about photographing kids with ADHD, and although initial keyword research didn’t show much search activity, they decided to move forward with it anyway to see what kind of feedback it would generate.

Meredith’s husband explains that traditional keyword research tools can provide rough estimates but don’t always capture niche interests. By publishing a blog, you get real-time feedback on how people are searching for that content and what resonates with your audience. Over time, you can refine your approach based on actual search data and user engagement.

Benefits of Targeting Niche Topics

Blogging about niche topics can also help you rank higher on Google faster than if you were targeting more general keywords. Since fewer people are competing for specific terms like "photographing kids with ADHD," you can potentially see quicker SEO results compared to broader terms like "family photography."

The episode emphasizes that website owners can use their blogs to explore these niches, gather feedback, and adjust their approach over time. Meredith and her husband plan to continue refining their blog posts based on how readers engage with them, and they encourage other business owners to do the same.

Key Points from the Episode:

• Use your blog to explore personal passions that may not be the main focus of your business.

• Don’t be afraid to blog about niche topics even if keyword research doesn’t show much activity.

• Blogging helps you test ideas and receive feedback before making them official services.

• Niche topics often face less competition, allowing you to rank higher in search engines faster.

• Continuously refine your blog content based on real-time feedback and search behavior.

Resources:

Meredith’s husband created a video demonstration showing how to fine-tune blog posts for niche markets like photographing children with ADHD. Visit the link below to watch the video and learn more about optimizing your blog for niche SEO opportunities.