20: Let's Fix the Reason You're Not Blogging

Summary

In this podcast episode, Meredith's husband offers advice on overcoming procrastination with blogging. He emphasizes that waiting for inspiration is a mistake and encourages website owners to treat blogging like a routine task rather than waiting for the perfect moment. He suggests starting small, writing about personal interests, and refining content over time to make it useful for the target audience. These strategies help improve a website’s SEO and engage visitors with relevant resources.

Blog Post: Overcoming Procrastination and Starting Your Blog Today

If you're a small business owner or photographer with a website, you’ve likely been told countless times how important blogging is for your online presence. But if you're like many people, blogging gets pushed to the bottom of your to-do list, right next to cutting out sugar or organizing your inbox. Waiting for the perfect moment or that spark of inspiration can make starting a blog feel impossible. However, blogging is crucial for your website’s success, especially when it comes to SEO.

In this post, I’ll walk you through how to start blogging, even when you don’t feel ready. The key is to treat blogging like a routine task, just like working out or completing your daily to-dos. Let’s dive into the steps that can help you overcome procrastination and start blogging consistently.

1. Schedule Time and Stick to It

The first step to successful blogging is scheduling time for it. Just like you schedule time to work on client orders or respond to emails, you should block out time for blogging. It doesn’t need to be hours every day—just 30 minutes once or twice a week is enough to start. Make it a routine part of your workday, and don’t wait for inspiration. Inspiration tends to show up when you start putting in the effort, not before.

By committing to writing even when you’re not “in the mood,” you’ll create consistency. Over time, this regular blogging will help you find your voice and improve the quality of your content.

2. Write About What You Love

One of the best ways to get over the mental block of blogging is to write about something you enjoy. Whether it’s a recent client shoot, a local event, or even something unrelated to your business, like a favorite hobby, writing about something that excites you makes the process easier.

For example, Meredith once wrote about "Penny the Fire Pig," a fun and quirky story about a pig in her neighborhood. While it may not seem directly related to photography, it can easily be tweaked into a resource for her target audience by turning it into a guide for local parents: “Fun Things to Do with Kids in Brooklyn.” Write about what interests you, then find a way to make it useful for your readers.

3. Turn Personal Stories into Resources

Once you’ve written your blog post, the next step is to polish it into something useful for your audience. Here’s how you can transform a personal story or experience into a resource:

• Local Guides: If your blog involves a local story or event, turn it into a guide. For example, share tips on what to bring, how to get there, and what to expect.

• Practical Advice: If you're writing about a recent photography session, offer advice on how to prepare for a photo shoot, what to wear, or what clients can expect.

• Engaging Content: Don’t be afraid to inject your personality into your blog posts. Personal anecdotes make your writing relatable and engaging, which helps you connect with your audience.

4. Tweak and Improve Over Time

After you’ve written your first blog post, don’t worry about perfection. The first post is not going to be your best work, and that’s okay! Once you've posted it, give it some time and revisit it later to make improvements. Add additional details, include relevant links, and structure the post so that it’s helpful for your audience. The more you blog, the better you’ll become.

Key Takeaways:

• Schedule dedicated time for blogging, even if it’s just 30 minutes a week.

• Write about topics that interest you to make the process more enjoyable.

• Transform personal stories into valuable resources for your target audience.

• Don’t wait for perfection—start small, improve later, and watch your content grow.

By turning blogging into a routine task, you’ll gradually build a library of useful content that will engage your audience and improve your website’s SEO.

Resources

Meredith’s husband mentions his blog, where you can find more SEO tips and guidance. If you’re looking to dive deeper into starting your blog or need help with SEO, check the link he mentioned in the episode.