76: How to Get your Blog Unstuck Part 2: Process

Summary

In this podcast episode, Meredith’s husband discusses the importance of creating a blogging process that is sustainable and enjoyable. He shares his personal experiences with SEO and content creation, emphasizing that consistency and experimentation are key. The episode provides practical advice for website owners on how to improve SEO by producing regular content and not being afraid of imperfection when starting out. His core message is to focus on building a process you enjoy, which will help maintain long-term success.

Building a Blogging Process That Works for You

If you’re a website owner, you’ve likely felt the pressure to create regular content to keep both your audience and Google happy. But without a clear direction, it’s easy to feel overwhelmed and fall into the trap of sporadic posting or, worse, giving up altogether. In this episode, Meredith's husband breaks down his own journey through blogging and SEO, offering valuable lessons on how to make the process more manageable and, most importantly, sustainable.

The Struggles of Blogging Without a Plan

Many people start blogging with the best intentions—whether to engage an audience, improve SEO rankings, or just build a content library. But as Meredith's husband explains, without a structured plan or a process you enjoy, it’s easy to become demotivated. He recounts his own experience of going through bursts of activity, followed by long stretches of inactivity. He says, “I would buckle down, do two to three blog posts, and then nothing for five years." This type of inconsistency can be detrimental to both your audience and SEO.

The Importance of Consistency

One of the key points emphasized in the episode is the importance of consistent content creation. Even if it’s not always high-quality or groundbreaking, publishing regularly sends positive signals to Google, encouraging the search engine to revisit your site more often. Meredith’s husband notes, "If you're producing fresh content every week, Google will establish a rhythm of coming back to check your site every week." Consistency helps build SEO over time, as Google begins to recognize your website as an active resource.

Creating a Process That Works for You

One of the episode's central themes is finding a process that you enjoy. If content creation feels like a chore, it’s unlikely you’ll stick with it. Meredith's husband encourages website owners to experiment with different formats and approaches until they find one that fits their style. He shares how experimenting with SEO videos during the COVID-19 lockdown led him to develop a blogging process he enjoys, one that includes a mix of screen shares and podcasts.

The key takeaway here is not to worry about making your blog perfect right away. Meredith’s husband quotes Zig Ziglar, saying, “You don’t need to be great to start, but you need to start to be great.” This means giving yourself permission to experiment, make mistakes, and learn along the way. By focusing on what feels manageable and enjoyable, you’re more likely to keep up with regular content creation and, ultimately, improve your SEO.

Benefits of "Filler" Content

Another useful strategy discussed is having what Meredith’s husband calls “filler content.” While the term "filler" might sound like low-quality material, he clarifies that this is simply the type of content that’s easier to produce but still serves a purpose—keeping your blog active. For him, podcasts serve as this consistent form of content, while the more detailed screen shares and tutorials take more time but drive most of the site’s traffic. Finding a balance between quick, regular updates and more in-depth content helps maintain both consistency and quality.

Key Points from Meredith’s Husband:

• Don’t get stuck on making your blog perfect right from the start.

• Experiment with different content formats to find what you enjoy.

• Regular, consistent content improves SEO by encouraging Google to visit your site more often.

• Use “filler” content to maintain a consistent posting schedule, even when you’re too busy to create in-depth pieces.

• Quoting Zig Ziglar: "You don’t need to be great to start, but you need to start to be great."

By following these tips, website owners can develop a content creation process that not only helps with SEO but is also enjoyable and sustainable long-term.

Resources:

• Meredith’s husband suggests experimenting with content formats like blog posts and screen shares, emphasizing that consistency and enjoyment are key to long-term success.