Episode 162 How Often to Blog

Do I still need to blog if I get my clients through Instagram?

Many photographers question whether blogging is worth their time when Instagram already delivers results. As Meredith’s husband explains, blogging isn’t about direct sales—it’s about creating a valuable resource that builds authority and supports your long-term SEO strategy. Social platforms can bring quick wins, but blogs create lasting visibility.

Why Weekly Blogging Isn’t the Answer

Photographers often hear advice like “blog once a week,” but cranking out filler posts can do more harm than good. Old, broken posts or AI-generated cookie-cutter blogs bury your site in low-value content. Search engines don’t reward quantity for its own sake—they reward usefulness.

The Pitfalls of AI-Generated Content

With AI tools promising “instant blogs,” it’s tempting to churn out dozens of posts in minutes. But if the content isn’t original, it won’t stand out in search results. Everyone pressing the same “easy button” creates a flood of identical, low-value material. Search engines (and readers) won’t see it as credible.

A Better Approach: Value First

Instead of 52 weak posts a year, aim for 12 strong ones. Share what you’re uniquely good at and create resources that genuinely help your audience. Google and AI search tools increasingly favor originality, depth, and problem-solving content.

Key takeaways:

• Don’t blog to “get clients”; blog to build trust and authority.

• Remove or fix broken, outdated posts that hurt your site.

• Avoid churning out AI-generated filler—garbage content is still garbage.

• Focus on quality over quantity: one valuable blog per month can outperform weekly filler.

• Use your unique knowledge and skills to create blogs that serve as resources.

By shifting perspective, photographers and small business owners can make blogging less of a burden and more of a long-term investment. A few thoughtful, well-crafted posts can have a bigger impact on visibility and reputation than dozens of rushed ones.