Episode 161 IQ Builder part 3

Demystifying AI Jargon for Website Owners: Semantic Chunking, LLMs.txt, and Multimodal Search

For many business owners, SEO and AI often feel like a maze of confusing terms. In this episode of the IQ Builder, Meredith’s Husband takes common AI and SEO jargon—like semantic chunking, LLMs.txt files, and multimodal search—and breaks them down into plain, actionable concepts that help website owners cut through the noise.

Semantic Chunking: Just Writing in Complete Thoughts

“Semantic chunking” might sound like an advanced SEO tactic, but at its core, it’s simply the practice of writing in complete thoughts rather than forcing content into arbitrary lengths. If an agency tries to sell you on “semantic chunking” as a revolutionary strategy, remember: it’s just natural, structured writing.

👉 Key takeaway: Write for clarity, not for buzzwords. Agencies that oversell basic practices may not add real value.

LLMs.txt: A New File for AI Bots

Most website owners know about XML sitemaps, which help search engines like Google and Bing understand site structure. AI models, however, don’t crawl XML sitemaps the same way. Instead, a new concept has emerged: the LLMs.txt file.

This file is designed for AI crawlers (large language models) to understand site content more effectively. While still evolving, it signals a shift in how websites will interact with AI systems in addition to traditional search engines.

👉 Key takeaway: Keep an eye on LLMs.txt adoption—it may become an important piece of future AI optimization.

Multimodal Search: More Than Just Text

Another trending term is multimodal search. This refers to the ability of AI and search engines to understand content beyond text—such as images, charts, infographics, and even audio. Google has worked on this for years, but AI tools are accelerating progress.

Today, images and charts are far more understandable to search systems than before. However, audio files like MP3s are still limited in how well AI can interpret them. That’s why including transcripts alongside podcasts or videos remains essential.

👉 Key takeaway: Use a mix of content types (text, images, charts, transcripts) to reinforce your message and improve SEO.

Why This Matters for Website Owners

As jargon spreads, many agencies repackage old practices under new labels. By understanding what these terms really mean, you can make smarter decisions for your site without getting caught up in hype.

Meredith’s Husband’s advice is clear: focus on clarity, structure, and relevance. Don’t be dazzled by technical-sounding pitches—under the hood, most of these concepts are common sense.