Episode 141: ChatGPT vs. Google AI for Content and SEO - Who Wins?

In this episode, Meredith and her husband explore the evolving AI landscape by comparing two of the most prominent tools for SEO and content generation: OpenAI’s ChatGPT and Google’s newly released Gemini-powered “AI mode.” Through a series of experiments and side-by-side comparisons, they examine how these tools perform when given the same prompts relevant to branding, photography blogs, and local SEO.

The first test tackled a common creative challenge—naming short, lesson-style content pieces. ChatGPT offered creative categories like food-themed and fantasy-inspired names (e.g., “Brain Snack” and “Wisdom Wand”), while Google AI presented more organized suggestions like “Smarty Bits” and “Curio Capsules,” each accompanied by a brief explanation. Though neither list was groundbreaking, Google’s formatting and structure gave it a slight edge.

In the second test, they asked both AIs for blog topic ideas tailored to a children's photographer in Brooklyn. ChatGPT delivered a solid five-category list, with standout suggestions like behind-the-scenes photo stories and tips for natural child expressions. Google’s AI responded with more detailed, structured guidance—organized into categories such as showcasing work, technical tips, and community-building content. Meredith’s husband found that while ChatGPT was more conversational, Google’s AI was more thorough and practical.

Finally, they tested both tools with a prompt on local SEO advice for business owners. ChatGPT gave a list of ten tips, including claiming your Google Business Profile and getting local backlinks. Google’s AI offered similar tips but presented them with greater depth and clear subpoints under each category—such as schema markup, NAP consistency, and mobile optimization.

Key SEO tips mentioned by Meredith’s husband:

• Claim and optimize your Google Business Profile

• Use local keywords naturally

• Optimize for mobile devices

• Create location-specific landing pages

• Get backlinks from local partners

• Use structured data (schema markup)

• Post localized content

• Encourage reviews on Google and relevant platforms

• Ensure consistent name, address, and phone number across listings

• Track performance with Google Search Console and Analytics

While both tools were found helpful, the episode concludes with the observation that Google AI—thanks to its integration with search data and ease of access—is quickly catching up to ChatGPT. For content creators and business owners, this comparison serves as a practical guide to leveraging both AI tools effectively, depending on the goal: creative brainstorming, SEO refinement, or generating detailed blog strategies.

Resources

No specific links were mentioned during this episode.