Episode: 143 AI Tools & Gary Vee’s Advice: Document - Don’t Create

Turning Daily Work into SEO Gold—How to Blog Smarter Using the “Document, Don’t Create” Mindset

Creating content that ranks well in search engines doesn’t mean churning out generic blog posts with AI tools. Instead, this episode explores a smarter, more authentic approach: using what you already do as a business owner to create specific, helpful content that answers real questions your target audience is already searching for.

Meredith’s husband revisits the popular advice from Gary Vaynerchuk: document, don’t create. While it’s a great way to simplify content production, it’s not enough on its own for a strategic SEO plan. The key insight here is that documenting your work—especially the repetitive tasks you solve for clients—can be turned into blog content that ranks for long-tail, low-competition keywords.

For example, he shares how his top-performing content isn’t about “SEO” in general or even “SEO for photographers,” but highly specific technical issues like “pages with unminified JavaScript and CSS files.” These are the types of problems users face when running SEMrush site audits—and exactly the kind of help they’re searching for online.

He created over 100 blog posts addressing individual SEMrush error messages, each one optimized for a particular issue. One of those blogs (originally launched on a test site with no SEO promotion) ended up drawing nearly 5,000 monthly visitors just by solving real-world problems. That’s the power of combining your real experience with precise keyword targeting.

Rather than using AI to fully generate content, he explains how he uses AI to support the process. He records a quick screen share while solving the issue, uses AI to transcribe the video, then formats it into a blog post with key points. This keeps the content authentic while streamlining the workflow.

The big takeaway?

Think less about generic “SEO” content, and more about what your audience is actually doing or struggling with. If you fix those problems daily, document them, and turn them into bite-sized resources. That’s what gets found. That’s what builds trust. And ultimately, that’s what improves your SEO.