Semrush Error

Internal Images Are Broken

The video below describes how and why to resolve this issue.
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In this video, I discuss the SEMrush issue “Internal Images Are Broken,” its impact on SEO, how and when to resolve or ignore it.
- Chris Dawkins, SEO consultant since 2002

Key Points

Below are the most important takeaways from the video above

  • What is a broken image? An image that no longer appears on your website because it was deleted or not transferred properly during a site migration.

  • User experience impact: Broken images harm user experience, signaling to visitors and to Google that your site may not be well-maintained.

  • SEO impact: Google favors websites with good user experience, so broken images can lower your position in search results.

  • Options to fix broken images: Replace the missing image, remove it, or delete the entire blog post if needed.

  • Redirect old blogs: If you remove a blog post, always set up a redirect to prevent losing SEO value from external links.

  • Focus on key pages: Prioritize fixing images on main pages like the homepage or services page. For older blog posts, it’s often fine to just remove broken images.


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Summary

This video describes how to identify and fix broken internal images flagged by Semrush so your website maintains a strong user experience and SEO performance. I explain what causes broken images, why they hurt your SEO, and how to replace or remove them effectively. I also cover how to handle redirects if you delete old blog posts to avoid losing valuable backlinks.
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