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Understanding and Fixing the "WWW Resolve Issue" in Your SEMrush Audit

  • Writer: Meredith's Husband
    Meredith's Husband
  • Jan 20
  • 2 min read

Updated: Feb 9

If you’ve ever run an SEO audit in SEMrush, you may have encountered a notice called "pages have a WWW resolve issue." This may seem technical, but it’s a relatively common issue that can affect your site’s search engine performance. Here’s what it means, why it’s happening, and how you can fix it.


What Is the WWW Resolve Issue?

The "WWW resolve issue" means your site doesn’t consistently redirect between the "www" and non-"www" versions. When people search for your site or type in the URL, they may encounter it with or without "www" at the beginning. If there’s no automatic redirection between these versions, SEMrush will flag this as a potential SEO issue.


Why Is This a Problem?

This inconsistency can confuse search engines like Google, which may view the "www" and non-"www" versions as separate entities. This can lead to duplicate content issues, dilute page authority, and ultimately impact your search rankings. Ensuring that one version redirects to the other creates a more consistent user experience and helps search engines index your site correctly.


How to Fix the WWW Resolve Issue

In most cases, this issue occurs on WordPress sites rather than hosted platforms like Squarespace or Wix. To resolve it, follow these steps:


  1. Contact Your Web Host: Reach out to your hosting provider and explain that your site isn’t redirecting correctly between the "www" and non-"www" versions.

  2. Request Assistance: Your host’s support team should be able to check for any settings that might be causing the problem and provide a solution. They may even be able to correct it directly.

  3. Verify the Fix: After your host has addressed the issue, rerun the SEMrush audit to ensure the error no longer appears.


Prioritize This Fix for Better SEO

If SEMrush flags this issue, make it a priority to fix it. Addressing this "WWW resolve issue" can improve your site’s performance on search engines by ensuring consistency, which helps Google index your site properly and enhances the user experience.

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