Semrush Error: Redirect Chains & Loops [solved]

What Are Redirect Chains and Loops?

Redirect chains and loops are common issues that can negatively affect your website’s SEO and user experience. A redirect chain happens when a URL redirects through several intermediate steps before reaching the final destination. Redirect loops occur when a URL redirects back to itself, creating an endless cycle.

Why Are Redirect Chains and Loops Harmful?

These issues signal poor maintenance and create a poor experience for users and search engines alike. Redirect chains slow down page loading times, confuse users, and make it harder for Google to crawl your site effectively. Redirect loops prevent pages from loading entirely, frustrating users and triggering error messages like “too many redirects.”

How to Fix Redirect Chains and Loops Using Semrush

1. Locate the Problematic Links: Use Semrush to identify the starting pages of redirect chains and loops. These will appear in the “Redirect Chains and Loops” section of the audit tool. Columns include the starting URL, the beginning of the chain, the final destination (if applicable), and the length of the chain.

2. Fix Redirect Chains: For chains, update the link on the originating page to point directly to the final destination URL. This eliminates unnecessary redirection steps.

3. Fix Redirect Loops: For loops, either remove the faulty link or decide on an appropriate final destination URL. Update the redirection settings accordingly.

Tips for Avoiding Redirect Issues

• Perform regular audits using tools like Semrush.

• Update or remove outdated links.

• Avoid creating unnecessary redirects when possible.

By addressing redirect chains and loops, you’ll improve your website’s SEO, speed, and user experience while maintaining a well-structured site.